You need to connect within 3 to 6 seconds…

You want them to say “That’s the company I want to do business with”.

So, how do you do this?

Your marketing and message needs to be very focused to be effective.

The first step is to identify your ideal client… the ones that:

1. Are the most profitable.
2. Are the most enjoyable.
3. Will result in multiple repeat transactions.
4. Will refer more customers.

So…

How do you get them to notice you?

How do you get them to think of you as the best company to solve their problem?

How do you get them to trust you?

How do you get them to pay you what you’re worth?

Here is a simple solution…

We created a Video Workshop to help you

• Identify your Ideal Client.
• Understand what makes them tick.
• Match your offering, so it resonates with them.
• Creating an irresistible offer that instantly connects with them.

The Workshop was initially created to help our clients brainstorm, so that they are better able to answer the questions on our “Design Request Worksheet”, but I am happy to make it available to any business owner wishing to increase their chances of success using Vehicle Graphics Marketing.

You may get instant access to the “Your Ideal Client Video” for a small token charge of $9.97

Click on the link below and enjoy for an unlimited time.

This resource should be the foundation for all of your future marketing efforts.

We now install trucks and tractor trailers as well as other smaller wraps from this location. We also do our Saturday installations from this location.

Our Vaughan, Markham, Richmond Hill, North York and Caledon customers will sill be served by or Concord Location at the Jane and Langstaff area.

If you are in Toronto the GTA area and would like to have your vehicle wrapped, please contact us at 647-930-1866 so we can schedule your installation in the area that’s most convenient for you.

Get a quote instantly online and call us to get started today.

Try out our Mississauga Vehicle Wrap Location

GET STARTED

by Derek

Hey guys Derek here with just a quick but important post about this traffic getting video my friend George Brown sent me earlier…

First of all… traffic getting? What do I mean by that?

Kind of a weird term I know, so I figured I best explain myself…

Well, in the words of George himself: “if you watch the video and implement the technique it will basically will get you a boatload of traffic to your website”.

Simple enough.

Watch the video, do it and get some extra free targeted traffic to your site, no matter what niche it’s in.

And it works too. George (the techniques “creator”) is using to drive almost 20,000 free visitors to his sites every month. Twenty THOUSAND! That’s nothing to sniff at.

And I’ll say this: This is one technique I’ll be using personally on this and all of my sites. It really is one of the coolest techniques for getting some extra traffic I’ve seen in a long time.

Here’s the link if you want to check it out:  http://bit.ly/gmXe31 (you do have to opt in to get in but that’s all, it’s completely free).

The video gets my highest recommendation and I highly recommend you guys check it out.

Until next time,

Derek

Advanced Vehicle Graphics Marketing Strategies.

Understanding what it takes to achieve success with Vehicle Wraps.

Its all about long term.. You want to leave a lasting impression.

Vehicle Graphics on its own is not enough to guarantee success…
You need a back end to support your campaign efforts.

Welcome to the one stop resource center dedicated to helping Business Owners Achieve Success With Vehicle Graphics Advertising While Staying Within their Budget..

Its fairly easy to be successful with Vehicle Graphics… once you understand Marketing.

The biggest problem is effectively communicating with your ideal target customer… The one that’s the best fit for your business and you for theirs.

It all boils down to the design and unfortunately much of it is not obvious.. even for an experienced designer…

Because you are dealing with a 3 dimensional object that is unique to most designers… most are used to working on a flat two dimensional pallet.

Here are some of the basic guidelines for YOU the Business Owner to help you achieve success with Vehicle Graphics Marketing

Here are some of the basic “MUST’S OF VEHICLE GRAPHIC DESIGN”

Focus on ONE Person. Your ideal customer. If you try to appeal to everyone you will appeal to NO one. Your ideal customer must feel like you are communicating directly to them.

Use powerful graphics to create EMOTIONAL attachment. Different Graphics create different emotion in different individuals. The graphic of a mother cuddling a baby, will have the most impact to a new mother. Not only will you get their attention but you will establish credibility with them. This is extremely powerful since statistics show that most people buy on emotion and justify with logic.

Use a powerful slogan to position yourself in the mind of the customer. If your objective is to create mind share, you need to occupy a position in their minds so they immediately associate you with the desired product, service of need.

For example… You must be the computer specialists that caters to the elderly, or the dry cleaner that offers free delivery, or the restaurant that kids eat for free, or the financial planner that specializes in services for young couples.

Being first is powerful, but being perceived as first is even more powerful. Being the only one, or specializing is good. It creates positioning in the customer’s mind.

You are an expert or a consultant. Think of how you can accomplish this with your vehicle graphics message. If should be short and designed to be effective, for repetitive viewing.

The design of your graphics should be consistent with the style and type of vehicle for maximum impact. Remember that there are millions of dollars invested in designing vehicles by companies like Toyota, Honda, BMW, Nissan, Ford GM, and others create designs that appeal to the masses.

Why not take advantage of their expertise, by enhancing the look rather than contradicting it. It will confuse your target customer and result little if any emotional impact. I have seen many vehicles with elaborate graphics that simply do not work with the vehicle. I must confess that some of them have also been produced by us, but only because the customer insisted that this is what they wanted despite our recommendations.

I have also seen vehicles with very simple designs or very little graphic treatment that look very powerful and produce outstanding results. They also cost very little for the customer and were easy to create and install. Usually they were customers who had little if any preconceived ideal and simply said, “Here is what I want to accomplish, surprise me”.

LESS is MORE, design for a glance, but create lasting impression. Remember that your target customer is trying to drive their vehicle, sometimes at high speeds and only two to three seconds to glance at your vehicle. If they are interested, based on the first glance, you may get a second glance and they might even slow down to memorize your website.

You need to decide what information you would like them to remember most. The graphic, your caption or, your URL. Unfortunately, all of the above is not usually a reality, so at best two out of three is excellent.

Focus on the areas of most impact on the vehicle. The rear window and the sides over the rear wheel are the most powerful viewing areas while driving. Even though graphics look much nicer, and flows better on the sides of the vehicle. It is not very effective design strategy if you are focused on areas that are not visible while driving.

It’s very difficult to look at a vehicle that is driving beside you.. for more that a second, without feeling like you are going to slam into it. Try it for yourself. It’s almost impossible to read anything on the sides… unless it is over the rear wheels and you are behind the vehicle.

How about parked vehicles you ask? The sides are definitely a great resource as it allows for more and larger information, but graphics placed on the back and rear still work well if parked strategically. We do emphasize the sides more when designing for contractors, as they spend a significant amount of time parked in neighborhood driveways, targeting cars and nosy neighbors driving by.

Control the flow of the information. The driver has less than three seconds to read the information. The glance should first create interest or emotional attachment and make them feel like they want to know more. It should result in a second glance and leave them with your URL or Phone number in memory.

The eyes will tend to go to a graphic first and then flow from left to right, so don’t put the graphic at the end of the caption otherwise they will not read it. This will only confuse them and they tune out.

Effective Targeted communication is the key to getting results. Remember that you want them to call you or visit your URL so make it easy for them to find and remember it. The phone number or URL should flow naturally.

Remember that you are marketing to your target customer. What’s most important to them, your phone number or URL? If your current URL is long… get a second one that’s shorter and linked it to your current site.

We are not always able to follow all of the guidelines above because of circumstances beyond our control, but we always use the guidelines above to check the final design. So if you are designing for results the above should be an key part of your design process.

I wish you success with your vehicle graphics… now you are ready to work with and choose a designer to make money with Vhicle Graphics and Wraps

Click here the link -> To find out how we can help you with your Vehicle Graphic Design